August 22, 2017

A Report From SplunkLive! in Boston

The SplunkLive! event was in Boston yesterday to help users, consultants and others learn how … (per the event site) more than 11,000 enterprises, government agencies, universities and service providers in over 100 countries use Splunk® software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service […]

Hilton Gets Innovative With Customer Engagement

Customer Experience Advisor and Speaker Blake Morgan posted an interesting interview with Mark Weinstein, Customer Experience, Loyalty and Engagement Senior Executive at Hilton Worldwide. This is part of her Modern Customer Podcast series. Shaking Up Customer Engagement In Hospitality #Podcast W/ SVP @HiltonWorldwide #CX — Blake Morgan (@BlakeMichelleM) […]

Stop Over-Complicating Your Customer Information

April 26, 2016 Mike Moran

I’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. For some reason, we’ve decided […]

How to Create Content That Creates Customers

March 18, 2016 Stoney deGeyter

We often talk about content strategy as a way to increase our search engine exposure. Since people love content, search engines do, too. Therefore, we must create content that people like. We often think of content strategy as putting together ideas and then writing a bunch of blog posts. Unfortunately, […]

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