One aspect of social media, Facebook, has become phenomenon.

• It has over 750 million active users worldwide
• There are 900 million pages, groups, events and community pages that people can interact with
• Over 30 billion pieces of content are shared every month

(Statistics from Facebook.)

So it's little wonder that so many businesses now have a page on Facebook. But the question remains, how do you direct your fans back to your website?

Your Facebook page is great for SEO and to interact with your customers/fans, but you will also want these people to use your main brand website too.

How to drive Facebook fans to your website

Many businesses are too concerned with building their number of Facebook fans and don't give any thought as to how they are going to get those fans to interact with them through their website.

After all, it's through your main website that you will sell to them, so you have to devise some tactics to encourage them to visit your site.

Ben Pickering wrote a great post recently on socialmediaexaminer.com that looks at this issue. In 5 Tips for Driving Facebook Fans Back to Your Website, Ben looks at the following methods:

1. Use of tabs
2. Sharing blog posts and articles
3. Using teaser content
4. Running contests on your brand website
5. Special offers on your brand website

As you read about these in more detail, you will see that each not only adds to the value of your Facebook page, they also actively encourage your fans to visit your main website through various calls to action.

This ‘two way street' of information adds to the users' experience and so continues to add value to your relationship with them.

Integrating this approach into your social media activities will also strengthen your SEO strategy so everyone wins.

Over to you

Are you already using some of Ben's techniques? Do you have your own method of driving fans back to your main site?

Leave a comment below and share the techniques you use to link your Facebook fans to your website.