Corporate Podcasting
By Fredrik Wacka
Expert Author
Article Date: 2005-01-20
There have been reports about it before, but mostly from a marketing perspective.
Now Perfect Path tells us about an official corporate podcast for the American Association of Petroleum Geologists.
In a comment at Perfect Path, the podcaster Gerald Buckley says he "...believes there are several applications waiting out there for enterprising folk to prove out and profit from".
As I have said before, I'm not convinced. Yet. But Gerald's format (3 minutes) is a smart move. I have done quite a lot of internal communication with audio. Podcasting wasn't an alternative, so we "published" the program via phone. The employees called a number and listened.
We quickly learned that time is crucial. 3-4 minutes was ok for news broadcasts. 10 minutes could work in very special situations. But never more than that.
About the Author:
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.
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