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The Customer Is The Customer. Adapt Or Die. I've had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liars at Fortune 100 companies. Date: 2011-12-19 Social Media Conversation. Yes, But At What Cost? There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This was social dialogue at its best. Date: 2011-12-05 How Much Are You Paying To Send Customers Away? Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. Date: 2011-11-15 How Deeply Do You Respond To Customers In Public? Recently, I wrote a post that recommended, "Don't be afraid of fake reviews," to help business owners know how to respond to an angry post in social media. Date: 2011-10-31 Understanding And Building Relationships With B2B Customers According to Stephanie Edwards, writer for MyCustomer.com, no matter what your job may be, interaction with customers is inevitable. Date: 2011-10-19 Social Business, Social Brand: Completely Different Yet Exactly The Same There seems to be some confusion in the market place about the difference between a social brand and a social business. First, let's explore the definitions. Date: 2011-10-04 The Hidden Power Of Your Customers I had the pleasure of spending time with my dear friend Becky Carroll during the Lithium Likes To Love World Tour #L2LTour last week in Orange County. Date: 2011-09-19 Is Fraud Keeping You From Accepting More Orders? Kount is the most advanced fraud detection and prevention platform available today for card-not-present (CNP) merchants. Many clients see immediate increases in top-line revenue by implementing our comprehensive fraud solution. They accept more orders, they sell more. It's that simple. Date: 2011-09-14 Linking Your Facebook Fans To Your Website Most businesses today have embraced social media. It makes sense because that's where their customers hang out, so if they want to engage with them, they've got to join the club. Date: 2011-09-07 Great Customer Service Or Great PR? So, Morton's Steakhouse is making waves online at the minute, due to them delivering a steak to HARO founder and social media guy Peter Shankman. Date: 2011-08-22 The Rise Of The Connected Customer And The New Era Of Relevance It's not a widely kept secret, but customers do indeed keep companies in business. While businesses have long invested in improving customer relationships, the time has come to think beyond efficiencies and automation and examine new opportunities to rethink customer experiences overall. Date: 2011-08-11 Social Media Feedback As Customer Prophecy My wife and I decided to celebrate for no particular reason at a favorite restaurant. When my wife went to the restroom, I checked-in on Foursquare to pass the time. Date: 2011-07-25 Learn How Merchants Like You Are Dealing with Fraud Learn how merchants like you are dealing with fraud everywhere. It's easy, just click to take the Trends in Fraud Prevention Survey. We'll share the results with you via a Special Report and you'll discover how you compare to other merchants based on: Date: 2011-07-13 Exceptional Customer Service Is A Great Marketing Idea Every business has to do marketing in some form or another. Large corporations have their own dedicated marketing departments who take care of everything leaving the big boss to concentrate on other more important things…like golf. Date: 2011-07-11 Mirror, Mirror On The Wall, I'm My Ideal Client After All I believe that most businesses are uniquely suited to serve a narrowly defined ideal client. Date: 2011-06-27 How To Stand In Your Customer's Shoes About two months before I turned in the final manuscript on my first marketing book, it was available for pre-order on Amazon. Date: 2011-06-13 Social Media Marketing Isn't Customer Collaboration Telling your customers you want to engage and collaborate with them and then marketing to them are two very different things. The concept of wanting to collaborate with... Date: 2011-05-31 A Global View Of The Social Customer We talk a lot about the social customer, but rarely do we look at their behaviors within the global landscape. What's important to note about the below data is that it is based on regions, not countries. Date: 2011-05-16 The Secret Of Conversions: It's About Relationships There are a lot of things that go into operating a successful business. But, when it's all said and done, the thing that really matters most is building relationships. Date: 2011-05-02 The Games Businesses Play With Customers As a child, you most likely played two very popular playground games, dodge ball and four square. If you're an adult who is also an early adopter of emerging mobile applications, chances are you play them once again. Date: 2011-04-19 How To Attract Clients And Customers With Your Content How would you like to build a huge, targeted readership of genuinely interested prospective clients or customers? Well, the following quick tip will help you do just that and it works on newsletter lists and email marketing lists just as well as it does with blog subscribers. Date: 2011-04-04 Fail In Favor Of The Customer I talk to lots of companies about who they hire and how they train. Because, let's face it, any company with more than one employee relies on the entire staff to deliver on the promise of the brand, or at least the promise made in the marketing brochure. Date: 2011-03-21 SOLUTION KIT: Accelerate the Journey for Customer Lifetime Value These days, customers expect offers and messages tailored to their interests. But they also demand an ongoing experience that grows with them-one that's targeted to their needs today, tomorrow, and throughout their lifetime. Date: 2011-03-10 How To Fire Your Worst Customer As a marketing writer, most of the topics I choose to cover are focused on building your business. Ways to promote, sell, motivate or acquire customers are all important and deserve the biggest share of the conversation when it comes to marketing your business. Date: 2011-03-07 Tips For Customer Engagement Today's question is from Kevin Murray, who runs a family driven online marketing company over at WorkWithTheMurrays.com. Kevin asks: Date: 2011-02-21 Building More Relevant Email For Your Customers This presentation is all about integrating different channels to gather customer data- and then using that data to personalize your email marketing strategy. Date: 2011-02-07 Why You Need To Move From Fee Sensitive Customers Are you looking to attract more clients or customers right now? If you are, here is a very powerful piece of advice, contained in just 2 words. Date: 2011-01-26 How Can You Identify Your Ideal Customer? It's been said time and again that not all customers are created equal. The sad truth is, regardless of your need for new customers (and the almighty dollar), some clients just aren't good for your company. Date: 2011-01-10
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