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Google Customer Feedback Form For Ranking WebSites As I was doing my regular (track orders) reports I've clicked through a URL to see our company's Order Thank you page (the one customers see when they hit SUBMIT at the end of their order process). Date: 2006-12-27 Cheapskates The Best Early Customers For Startups? So, do cheapskates make the best early customers for a startup. In a word: No. But, since you've already interrupted your busy day to read this, let's take look at this a wee bit deeper and explain why I don't think cheapskates make the best early customers. Date: 2006-12-11 SEO Improves Customer Service A group blog I write for on occassion is hosting a carnival of customer service and invited the group to contribute.This is a business blog directed towards small and medium sized businesses on issues ranging from legal considerations to SEO. Date: 2006-11-27 What To Do When Customers Complain The ability to manage customers is one defining factor that separates your average worker from someone with management potential. Date: 2006-10-30 Problem Customers: Fire Them Problem customers and clients plague every business large and small. You know who they are after they show their true nature. Date: 2006-10-16 Prime Your Customer List For A New Product Are you going to introduce a new product or service to the market place? Do you want to know how to introduce this new product or service to your well established customer list? Date: 2006-10-02 Voice Of The Customer And Focus Groups The 'Voice of the customer' is a tool or process of gathering customer input about the proposed or existing services or products depending on the situation. Date: 2006-09-18 What Is Your Asia Strategy For The Global Customer Base? Something new happened in mid-2006 - five out of the top ten websites listed by Alexa (based on traffic for the previous three months) were Asian. Four of those were Chinese. Date: 2006-09-05 Turning Customer Service Inside Out! While companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on overall customer satisfaction. Date: 2006-08-24 RSS - Creating A Direct Link To Your Customers Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. Date: 2006-08-07 Customer Loyalty: Is It Really Important? Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which are available in the market for a particular need. Date: 2006-07-24 Add Internet Marketing To Your Marketing Mix The importance of Internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services. Date: 2006-07-07 The Greatest Skill Of The 21st Century In an age when technology is everywhere, those who understand how technology works are easy to find. Those who understand how people work are much harder to find. Date: 2006-06-19 Investing In Your Own Customers: A Neglected Skill Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a sale. Date: 2006-06-05 When The Customers ARE The Strategy I attended the Business Marketing Association conference in San Jose, and had the chance to hear a great presentation by Justin Crotty, who is the VP of Channel Marketing for Ingram Micro, a $28 billion technology distributor (#72 on the Fortune 500 last year, for what it's worth). Date: 2006-05-15 Sales Prospecting And A Targeted Selection Process Who Are You Calling On and Why? What's a Targeted Selection Process? As related to prospecting, it is a process or system of defining whom you want to call on and performing the due diligence of data procurement to understand who you are calling on and why you have chosen them. Date: 2006-05-01 Your Website Is For Your Most Important Customers Most websites suffer from over-ambition. They try to do too much with few resources. They think they can answer every question. Date: 2006-04-17 Use Integrated Marketing To Deliver Results If you're looking to maximize the return on your marketing spend, than you need to develop an integrated marketing campaign. Date: 2006-04-03 How To Communicate Value Proposition And ROI As part of my continuing series on Value and Pricing, the following article shows you how to position your company's value contribution to support the highest value-for-value exchange. Date: 2006-03-20 Risk of Investment The standard definition of the word ‘risk' is "the possibility of loss or injury." However, an alternative meaning that is much more relevant to the world of enterprise software is "the variability of returns from an investment..." Date: 2006-03-06 The Disease Of Arrogance Sometimes I wonder if a company reaches a certain size and suddenly, almost like magic, they wake up one day and figure the normal boundaries of reality don't apply to them anymore. Events of late seem to suggest maybe this phenomenon is real... Date: 2006-02-13 Customer-Focus: Getting To Truly Know Your Customers Asking people directly what they think can confuse them and lead them to make poor choices. Giving them too much choice makes them choose less, and regret the choices they make. Do you like jam? Could you give a detailed explanation of why you like one particular jam over another? As part of a study Date: 2006-01-30 Decision Teams: Who Is On Them And How Do We Interact? Our jobs as sellers have changed: the net has taken over a good portion of our sales job. Date: 2006-01-10
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