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Integrating Technologies To Improve The Customer Experience Here's a synopsis of an excellent article by Yacov Wrocherinsky, Founder and CEO of Infinity Info Systems and Dave Newmark, CEO of Bid4Spots, Five Strategic Success Factors for Linking Customer-Focused Tools. Date: 2010-08-23 The Role Of Social Media In Customer Acquisition In social media, is there truth to the proverb, "seek and ye shall find?" In social media, is there truth to the proverb, "seek and ye shall find?" Date: 2010-08-09 Creating An Integrated Customer Experience Here are some excerpts from an excellent, insightful post I found on the MTS Blog, Who Owns the Customer Experience. Date: 2010-07-26 Developing Strategies Around The Social Customer You might have heard that Social CRM is all around developing strategies around the "social customer". But, what exactly is a social customer and what do brands need to know about interacting with her? Date: 2010-07-12 Customer Complaints Can Help Strengthen Your Business At first blush, a complaining customer is not something we have on our wish list of awesome things in the world. Date: 2010-06-21 Delivering Real Customer Happiness In Enterprise Yes, nice guys can finish first. This is the overarching theme of Zappos CEO Tony Hsieh's new book Delivering Happiness, a Path to Passion, Profits, and Purpose. Date: 2010-06-07 How To Improve Your Customer Relationships You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind of relationship you have with your bank You take for granted that its policies are more important than who you are, but does it have to be that way? Date: 2010-05-24 How To Effectively Handle Customer Disputes Anyone reading this site is always on the lookout for the next big idea in search, and you all know that social media is it. Date: 2010-05-10 Social Media And Your Customers Maybe what we need is a little deconstruction. At Monday's Social Fresh conference in St. Louis, I was delighted to join Sarah Evans, Jason Falls, Amber Naslund, and Zena Weist on the closing panel discussion. Date: 2010-04-26 Making Sure That Special Offers Don't Backfire Every day, millions of people throw out envelopes and click away from commercials that flaunt the word "free" simply because they know there's a catch. Date: 2010-04-12 Motivating Your Employees To Give Better Customer Service Here are several excerpts from a post by Michael Sansolo, author of The Big Picture: Essential Business Lessons From The Movies, in the Customers Rock blog, The Ultimate Customer Compliment: Date: 2010-03-29 Study Shows Who Is More Loyal To Your Brand Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. Date: 2010-03-15 Social Media Continues To Increasingly Engage Customers Alterian has conducted its seventh annual survey on online marketing. This year's sample covered 1068 marketing professionals worldwide. Date: 2010-03-01 Using Customer Feedback To Adjust Your Keywords You probably use many sources to brainstorm your search keywords, but how do you know if your customers are starting to change the way they search for your products? Date: 2010-02-15 Spend Time To Follow Up With Your Customers Years ago I was struggling with chronic knee problems. So I went to see yet another specialist to figure out why, even after surgery, I kept tearing the same spot in my meniscus. Date: 2010-02-01 Building Better Customer Satisfaction Through Measurement Here are several excerpts from an excellent article by Santatu Nandi, an Execitive VP with Firstsource, Measuring Happiness: On the Road to Customer Satisfaction. Date: 2010-01-18 Attracting 'Ready To Buy' Customers With White Papers Finding quality customers during tough times really is achievable! Studies show white papers remain the most effective lead generation tools, bar none. Date: 2010-01-04
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