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Do You Have A Customer First Plan? "We know more about our prospects (leads) than we know about our current customers" was shocking statement I heard from a client and it stuck with me. Date: 2008-05-12 Effectively Communicate And Collaborate With Your Customers Salesforce.com and Google today expanded their global strategic alliance to make it easy for companies of all sizes to run their business in the cloud with Salesforce for Google Apps. Date: 2008-04-15 Creating An Effective Budget For Customer Acquisitions I read a great post last week on the RKGblog on how to spend customer acquisition dollars wisely. Read it yourself, but remember that its audience is catalogers steeped in the world of direct marketers. Date: 2008-03-18 A Do It Wrong Quickly Approach To The Intranet I gave a speech Monday in Oslo on Do It Wrong Quickly and, as usual, the best parts of the speech for me were the audience questions. Date: 2008-02-18 Improving The Customer Experience In The 21st Century Improving customer experience while adapting to the realities of the 21st century is going to be a critical skill for organizations. Date: 2008-01-28 2008 Trend Prediction: Personality Matters I love lists and I love trend predictions. So a trend prediction list would be an obvious choice for my post today. Date: 2008-01-03
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