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How Are Real Time Conversations Effecting Your Customers? It appears that some folks are starting to slow down on the Twype (Twitter hype, of course) and looking at the bigger picture impact that the service is making. Date: 2009-06-29 Building Your Website With Your Customers In Mind As Dave Brock points out, People Don't Like To Be Sold-But They Do Like To Buy! How do we facilitate the customer's buying process? Date: 2009-06-15 Using Lead Nuturing To Increase Customer Interaction A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Date: 2009-05-29 Product Information Is Key To Your Site In one of my previous posts titled Most Important Pages on an Ecommerce Site I uncovered for you the most important parts of any ecommerce website. Date: 2009-05-11 Yelp Brings Customer Concerns And Business Together As previously reported, Yelp has launched a system to allow business owners to address reviews left by their customers. Date: 2009-04-27 How To Integrate 'Voice Of Customer' Into Your Data Collection The integration of VOC data with web behavioral data is an increasingly common wish-list item for clients of every sort. Date: 2009-04-13 Customers Are The Most Important Factor To Success Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. Date: 2009-03-30 Customer Satisfaction Sees Slight Increase Customer satisfaction with the goods and services that Americans buy improved in the fourth quarter of 2008, according to the American Customer Satisfaction Index (ACSI). Date: 2009-03-16 How Microdecisions Impact Your Customer Base Tom Davenport had a post today on Microdecisions for Macro Impact that pointed out on the key benefits of decision management, with its focus on operational... Date: 2009-03-06 Targeting Foreign Customers The Correct Way Got customers in different countries who you want to specifically target? This can be a difficult task, and one which was also the topic of discussion recently on the HighRanking Forum. Date: 2009-02-16 CMOs Want To Give Customers More Voice Volume I came across an interesting post on Marketing Pilgrim that pointed at a new study by the CMO Council called "Giving Customer Voice More Volume". Date: 2009-02-02 Giving Customers What They Really Need Here are several excerpts from an excellent post by Ardath Albee, Customer need or wishful thinking? Date: 2009-01-19 Building Benefical Two-Way Communication And Respect Pete Blackshaw is a tireless evangelist detailing the power shift between company and consumer. Date: 2009-01-05
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