[2010-07-26] Creating An Integrated Customer Experience Here are some excerpts from an excellent, insightful post I found on the MTS Blog, Who Owns the Customer Experience. Be sure to check out this blog. It's new, but looks like it's going to provide a nice stream of thought provoking information.
[2010-07-12] Developing Strategies Around The Social Customer You might have heard that Social CRM is all around developing strategies around the "social customer". But, what exactly is a social customer and what do brands need to know about interacting with her? Chess Media Group has released a whitepaper with Attensity 360 (which is free) introducing the social customer and the document provides a lot of valuable information and insight on who exactly the social customer is and why it's important to understand her.
