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[2010-04-26] Social Media And Your Customers
Maybe what we need is a little deconstruction. At Monday's Social Fresh conference in St. Louis, I was delighted to join Sarah Evans, Jason Falls, Amber Naslund, and Zena Weist on the closing panel discussion. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group).
[2010-04-12] Making Sure That Special Offers Don't Backfire
Every day, millions of people throw out envelopes and click away from commercials that flaunt the word "free" simply because they know there's a catch. So when businesses make a special offer (whether it relates to free stuff or not), they should be very careful to make sure that there aren't too many obstacles associated with it.
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