[2010-03-29] Motivating Your Employees To Give Better Customer Service Here are several excerpts from a post by Michael Sansolo, author of The Big Picture: Essential Business Lessons From The Movies, in the Customers Rock blog, The Ultimate Customer Compliment:
[2010-03-15] Study Shows Who Is More Loyal To Your Brand Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of one important difference when marketing to women versus men that many small businesses completely ignore or forget about. The research explored the idea of customer loyalty, and uncovered that (on average) men were far more loyal to an organization or group than any single individual within it - and for women this finding was the opposite.
[2010-03-01] Social Media Continues To Increasingly Engage Customers Alterian has conducted its seventh annual survey on online marketing. This year's sample covered 1068 marketing professionals worldwide. It found that 66 percent of respondents will be investing in social media marketing in the next 12 months. Where is the money coming from in an ear of tight budgets? The survey found that 40 percent of those investing in social media marketing said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities.
