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[2009-11-30] Customers Are Gaining More Power Over Your Brand Thanks To Social Media
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even millions of people.
[2009-11-16] Study Shows Customers Want To Build Relationships With People Not Brands
Last week, I wrote about a study that was conducted by interactive agency Razorfish that came to the conclusion that maybe people are not so interested in being personally involved with a brand. Maybe, just maybe, people have a little more depth and actually have relationships with people.
[2009-11-09] Why Businesses Struggle To Get Their Customers
At our event in the Bay area last week, Marketo Marketing Director Jon Miller gave a very compelling presentation about how they've put a comprehensive sales and marketing strategy together that not only blows away performance benchmarks in his category, but outstrips what would be considered "Best of Breed" campaigns. At the same event, someone from a huge company asked who were the companies that were "doing it right" in B2B. A panel of very smart B2B marketers looked at each other, struggling to come up with a single name.
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