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[2009-09-28] Social Media Customer Reviews Can Help Or Hurt Your Brand
These days, I don't spend my money anywhere until I've read customer reviews. From a new apartment to skincare products, if I have a choice between my total lack of knowledge and someone else's experience, I'm going to take their opinion into heavy consideration.
[2009-09-11] Customers Will Reshape Social CRM
Here is an excellent post by Bob Warfield that really helps to put the emergence of Social CRM into perspective, The Customer, as Social CRM, is the Fourth Pillar of CRM:
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