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[2009-03-30] Customers Are The Most Important Factor To Success
Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. I've seen Fortune 500 campaigns, and everything in between. I have seen a lot of good stuff happen, and also a lot of bad stuff happen.
[2009-03-16] Customer Satisfaction Sees Slight Increase
Customer satisfaction with the goods and services that Americans buy improved in the fourth quarter of 2008, according to the American Customer Satisfaction Index (ACSI).
[2009-03-06] How Microdecisions Impact Your Customer Base
Tom Davenport had a post today on Microdecisions for Macro Impact that pointed out on the key benefits of decision management, with its focus on operational decisions:
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