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[2009-01-19] Giving Customers What They Really Need
Here are several excerpts from an excellent post by Ardath Albee, Customer need or wishful thinking?: According to B2B Marketing Trends 2010, a report by the Institute for the Study of Business Markets, the #1 trend getting the attention of B2B marketers is:

[2009-01-05] Building Benefical Two-Way Communication and Respect
Pete Blackshaw is a tireless evangelist detailing the power shift between company and consumer. In the early 90s, Blackshaw began tapping into new technologies to increase the level of consumer engagement while working in the California legislature. From there he began to see the shift that inspired him to found Planet Feedback in 1999.