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[2008-11-20] How To Test Your Customer Service Up Close
When I'm working with new clients, one of the first thing I ask them is how their customer service stands up. Far from being an invasive question, I find it's crucial to know of any pluses and/or minuses before starting a new campaign.

[2008-11-03] Customers Don't Like to be Short-Changed
Fast food company Taco Bell recently added the Taco Bell Volcano Taco to their menu. Trying to recapture the popularity of the Taco Bell Volcano Burrito from the 1990's, the Volcano Taco is advertised as being so hot your mouth will literally be set on fire when you eat it. As a lover of spicy foods, I thought I'd try it - talk about being disappointed.


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