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[2008-09-26] Do You Market To Where Your Customers Live?
Does your Web site marketing speak to customers where they live? Can your customers or prospects connect with the content based on where they're from--or is your content too generic and trying to talk to the whole nation at once (or too specific to your home office)? Most sites might vary content based on the visitor's past transactions or clickstream. But if you don't have that to work with, starting with geographically based targeting may provide an edge over the competition.
[2008-09-08] Companies Are Avoiding Social Media
Here are some insights from a press release about a recent survey, Most Companies Avoid Integrating Social Media Despite Evidence of Benefits:
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