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[2007-04-30] Key Characteristics of Web Brands
The web brand is useful, clear, simple, interactive, and most importantly, customer-centric.
[2007-04-02] building the Lists for B2B Lead Generation Programs
Would you buy this business card? Maybe... maybe not. When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale.
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