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Developing Strategies Around The Social Customer By Jacob Morgan You might have heard that Social CRM is all around developing strategies around the "social customer". But, what exactly is a social customer and what do brands need to know about interacting with her? Chess Media Group has released a whitepaper with Attensity 360 (which is free) introducing the social customer and the document provides a lot of valuable information and insight on who exactly the social customer is and why it's important to understand her. The entire document was edited by Mitch Lieberman (who actually also contributed content as well) who did a killer job. Here's what we covered from a high level. Continue Reading

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