 |
 |
|
05.11.09 Product Information Is Key To Your Site  By Eric LeuenbergerIn one of my previous posts titled Most Important Pages on an Ecommerce Site I uncovered for you the most important parts of any ecommerce website. After that post I thought it would be a good idea to develop a series providing more detail on each page within that original post. Below is a list (in no particular order) of what are the most important elements all good product pages possess. Shipping Information All internet consumers want to know "how much does shipping cost" and "how soon can I get it"? Naturally, many begin to first ask this question at the product page. Providing them with the answer to that question at the precise point during their buying cycle is critical toward moving them closer to conversion. Giving them easy access to the shipping rates and shipping options will improve the customer experience and set you up for success. Product Availability Even if a product is in stock, don't assume the customer knows that. Don't make them think. A customer that see a product listed as "in stock ready to ship" is more likely to put that item in their cart and proceed forward. Add to cart button No matter how good a product page may seem it's certainly no good if the customer can't figure out how to add the item to their cart. Making the add to cart button larger and more visible is an essential element toward increasing conversion. Presence of payment methods accepted Ok, the customer has decided that the product they are viewing is one they want. The next question many ask is "what payment options do I have for buying this"? Indicating the types of payments accepted will answer this question. You can do this in a variety of unobtrusive ways. A good test is to try adding small icons of the payment methods you accept just under the add to cart button. Again, it's at the moment that a customer is ready to add an item to their cart that they ask what methods of payment are accepted. Reinforcing it here is a good idea.
Payment Icons Example  Product photo They say a picture is worth a thousand words. On the internet the product's picture is just about the only element that can show clearly what an item really looks like. Make sure your photos are clear, crisp, show detail and are large enough to provide plenty of visual appeal yet are optimized for fast internet download times. Using tools such as lightbox effects for showing larger photos and even zoom type effects (often with jQuery / Ajax) can provide a very nice professional touch. Continue reading this article.
|
|||||||||
|
| ||||||||||||||||
-- EnterpriseCustomer
is an iEntry,
Inc. publication -- |
