|
| Recent
Articles |
Cheapskates The Best Early Customers For Startups?
So, do cheapskates make the best early customers for a startup. In a word: No. But, since you've already interrupted your busy day to read this, let's take look at this a wee bit deeper and explain why I don't think cheapskates make the best early customers.
SEO Improves Customer Service
A group blog I write for on occassion is hosting a carnival of customer service and invited the group to contribute. This is a business blog directed towards small and medium sized businesses on issues ranging from legal considerations to SEO. The invite made me think...
What To Do When Customers Complain
The ability to manage customers is one defining factor that separates your average worker from someone with management potential. Regardless of how careful you plan to operate your business, customers will always complain. So what can you do to help meet...
Problem Customers: Fire Them
Problem customers and clients plague every business large and small. You know who they are after they show their true nature. Usually, however, that discovery of toxicity is made much too late. Fortunately, you do have a powerful option. You can fire those problem...
Prime Your Customer List For A New Product
Are you going to introduce a new product or service to the market place? Do you want to know how to introduce this new product or service to your well established customer list? What is the best way to prime your customer list when it comes to a new product or service? The answer...
Voice Of The Customer And Focus Groups
The 'Voice of the customer' is a tool or process of gathering customer input about the proposed or existing services or products depending on the situation. If a company's success depends on knowing what the customer wants, then it should develop...
What Is Your Asia Strategy For The Global Customer?
Something new happened in mid-2006 - five out of the top ten websites listed by Alexa (based on traffic for the previous three months) were Asian. Four of those were Chinese. This is hardly surprising, given roughly half the world's population lives on the planet's largest continent.
Turning Customer Service Inside Out!
While companies focus thousands of dollars on external customer service in hopes of wooing and retaining customers, little attention is being paid to the effect poor internal customer service has on overall customer satisfaction. It all starts within your organization! Sooner or later the ripple effect reaches your external customers.
|
|
|
12.27.06
Google Customer Feedback Form For Ranking WebSites
 By Igor Mordkovich
As I was doing my regular (track orders) reports I've clicked through a URL to see our company's Order Thank you page (the one customers see when they hit SUBMIT at the end of their order process).
To my surprise what I saw was a little visual line of text on the bottom of the page that said "Google Sitestats - Send feedback".
Now I am already very much concerned as Google just modified the page that our customers see. What they are doing is, they are now interacting with OUR customers who have just placed their trust in us and gave us all their personal information like the credit card and address info. As you assume I did click on the link and here is where I ended up.
Interesting right? I wish I got a "memo" on that. To my knowledge Google did not notify us about this thing. Anyway It seems that what Google wants to gather here is a simple rating 1 through 5 and maybe a few lines of personal comments from shoppers. If you look closely, you'll notice that I circled the line that says "Google services to use my rating feedback".
Can we start guessing that Google might implement a feedback rating indicator near the paid ads? Can we speculate that Google will use this data as one of the elements in their algorithm for paid search as well as organic? Maybe Google just wants to monitor "negative feedback" from people.
P.S. We do use Google analytics and we did place the "conversion tracking code" on the order "thank you page".
UPDATE:
Rustybrick pointed out that Google has been doing this selectively for sometime now. Here are a few reference links he mentioned.
How to opt out of Google Site stats feedback form.
Why is Google collecting user feedback.
Comments
About
the Author:
Igor Mordkovich is an in-house marketing director for a NYC based online company. He also writes a personal blog on search marketing and advertising.
Igor's Blog: http://www.bizmord.com/Blog
|
|
