September 28, 2016

Facebook Enables Potential Customer Matching Country-to-Country

September 9, 2016 Rich Ord

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to their existing ones. With the tool, a business can upload a list of leads or their current customers and Facebook will find potential similar leads. Prior to […]

The Customer is the Customer

August 31, 2016 Rich Ord

This is not your granddad’s customer service advice says Adam Toporek, author of the book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines. Toporek recently was on C-Suite TV where he talked about how organizations should train and motivate their front-line employees in order […]

Can Consumers Be Persuaded to Stop Using Adblockers?

August 8, 2016 Rich Ord

Can adblocking kill the free internet? “It’s inconceivable, I think, that we would simply just allow this threat from adblocking to continue without actually having a strategy,” says IAB UK’s Steve Chester. “It’s something which we will have to develop. I don’t underestimate that it’s potentially an existential threat.” The […]

Online Stores: Where Your Customers Are

August 1, 2016 Rich Ord

The Ovis report sees an “increasingly fragmented physical footprint,” with branded products moving to the internet. “Demand for large-footprint physical retail space will continue to fall,” says the report. “Physical retail will still exist, but it will need a good reason to exist.” according to Dunkin’ Brands quoted in the […]

1 2 3 31