October 21, 2016

IoT is About the Data of Things and Customers

October 19, 2016 Rich Ord

By 2020 there will be 30 billion connected things, according to a new infographic by Cloudera. The company believes that the Internet of Things (IoT) could be an extremely disruptive force in society, basically changing everything, according to Vijay Raja, Sr. Solutions Marketing Manager for Cloudera IoT. “With billions of […]

Facebook Workplace Helps Businesses Collaborate with Customers

October 11, 2016 Rich Ord

For a fee businesses large and small can use Workplace by Facebook as an office collaboration and communication tool. It puts all of Facebook’s features, such as workplace discussions, internet voice and video calls and a company news feed, behind the corporate intranet wall. It’s totally private and intended only […]

Connected Customers Can Drive Sales

October 5, 2016 Rich Ord

Salesforce is conducting their annual Dreamforce conference this week with a variety of speakers giving talks. One that was interesting yesterday was from Bharat Anand, who is the Henry R. Byers Professor of Business Administration at Harvard Business School. Bharat’s talk was about ‘Digital Innovation Trends Shaping Our Future’ which […]

Facebook Enables Potential Customer Matching Country-to-Country

September 9, 2016 Rich Ord

Facebook has added a feature within their Lookalike Audiences tool that helps businesses reach target customers in new countries who are similar to their existing ones. With the tool, a business can upload a list of leads or their current customers and Facebook will find potential similar leads. Prior to […]

The Customer is the Customer

August 31, 2016 Rich Ord

This is not your granddad’s customer service advice says Adam Toporek, author of the book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines. Toporek recently was on C-Suite TV where he talked about how organizations should train and motivate their front-line employees in order […]

Can Consumers Be Persuaded to Stop Using Adblockers?

August 8, 2016 Rich Ord

Can adblocking kill the free internet? “It’s inconceivable, I think, that we would simply just allow this threat from adblocking to continue without actually having a strategy,” says IAB UK’s Steve Chester. “It’s something which we will have to develop. I don’t underestimate that it’s potentially an existential threat.” The […]

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